capital case study

Reviews and features

1.The guardian review praises capital for showing a sympathetic side to the so called cold-hearted characters who are pro capitalist such as Arabella being touched by Ahmed generosity towards her when she was in need of coriander. However it is criticised for suggesting that no-one has listened to a word Lanchester said.


2.A Polish builder (Radoslaw Kaim) is drawing up a quote for Arabella’s interior design dreams, while a pensioner (Gemma Jones), who has lived her entire life on Pepys Road, is now contemplating death in the house where she was born.


3.In the five things you need to know about capital article, it states that the TV adaptation is set in present day.They state that we may technically be moving out of the recession now, but the bonkers housing market and increasing rate of gentrification across London means that Capital’s ideas still stand.



Trailer analysis

1. Ariel shots are used throughout to express the superiority of London life and to express how busy it is. An armpit shot is also used when Roger is on the train to express how full and busy London transport is. It may aslo show a sense of unity since everyone in London has the same goals which is to workk and earn money.


2.How does the trailer use mise en scene to capture the family element of the drama?

3.In every 2 mins the producer introduces a new family and focuses on the struggles and hardships each one is facing and then proceeds to show the differences in their lifestyle.



Episode preview

1.This preview has a eery and ominous effect to it since they are secretly being recorded so there is a horror sub genre hinted in this and also the involvement of the police could initiate that there is also a sub genre of crime.

2.It is a state of the nation drama because it captures the lost state of a strong police force since they are taking this major matter very lightly and didn't respond to the victims for a while. It shows how fragmented the police force and how they possibly respond to people differently based on race.

3. Analyse the mise en scene in this clip. How does this provide familiarity for the audience?


4.Since London is a multicultural city most of the audiences would be of an ethnic majority. Therefore, they can relate to Ahmed family mistreatment by the place compared to Roger and Arabella.

5.Capital incorporated a lot of different characters withe differing ethnicities and genders making it easier for the audience to react to the capitalist oof the white majority in comparison to the ethnic minority who hold the status of working class. There are also white working class making it easier for the audience to react when they are mistreated.



Episode 2 preview

1. This clip represents upper middle class family by showing the glamorous and large rich house they live in and also the display of the latest and rich cars.

2.It shows roger and his family living a luxurious and wealthy life and still complaining in comparison to Ahmed family who are not as wealthy but have a good relationship withe each other and are still happy.

3.The audience will feel sympathetic towards Roger because they will view him as a hardworking man who is under the control of Arabella who demands so much money from him.


Industries and production context

1. Endemol shine group.

2.It was sold to shine limited for 35 million.

3.They have won the Bafta spy award and produced Miss Petigrew lives for a day and remade hustle,spooks and tsunami.

4. What audience pleasures does the showreel suggests the production offers.


Marketing and promotion

1.On page 3, they use rhetorical questions and use short snappy sentences to create suspense and make the audience want to figure out the answers.

2.They incorporate the other films that they have produced to show the audience that they are experienced in this field and have made successful films before which will hint to the audience that capital may just be another successful film of theirs and therefore they will be more likely to watch it.


3.Ben Stephenson and Charlotte Moore/

4.He states that  Roger isn’t an evil banker, he’s a slightly complacent banker. He’s become used to a certain way of life and has a self-imposed pressure to live that way. Therefore he isn't completely in charge of his job and his life due to being controlled by Arabella and his German boss.

5.He states that  we’re at a crossroads and a lot of things are slowly happening, socially, economically and culturally. Pepys Road is a manifestation of this. It’s an example of what is happening on a lot of roads in London and Britain.

6.