statement of intent

 The song I will use in my video is J Coles “snow on the bluff” which is a convention of the Hip hop genre which focuses on the aspect of black lives matter which is  the direction I want to take my music video in . I will feature three different actors who are placed in different locations one in the classroom because the school setting is prominent to the student who subverts racial stereotypes by being a black student who manages to be an overachiever and the other actor being featured will be on the street getting stopped by another actor who is taking the form of a policeman  who stops him out of racial misconduct and my last location will be at the park where the two actors come together and I will incorporate a performance element where they dance in spite of defeating the policeman .I will incorporate a meta narrative in to show two different storylines to maintain interest throughout. I  will use long shots and closeups to make the actors facial expressions more comprehensible and make them understand the narrative better. I will also incorporate a slow-motion effect because it fits well with the song and narrative and it gives it the melancholic feel that I am aiming for. I have applied Todorov equilibrium theory to my music video as the state of harmony is the black student overachieving in class and then the involvement of the police officer disrupts the harmony by stopping and searching the black student and then the overachieving acts as the “hero” as prop states because they restore the equilibrium by saving the actor that is getting stopped and searched from the police by calling him out for his racial misconduct . I will use fast pace editing to give the narrative a sense of continuity so that the target audience will understand the storyline better. My use of diegetic sound in the music video where the actors are talking between themselves and the audience can’t hear their dialogue but can’t hear the actual music in a way gives out an enigma code which creates mystery because they target audience only know so much about the development of the narrative.

For my Film poster I put the artist J Cole on the cover because he is a well-known artist with a huge fan base which would attract more media attention. I would use bright colours such as lilac and neon in the subtitle when advertising the music video to make it stand out from everything else and catch the readers eye. Bright colours also convey a sense of jovial and are usually accustomed with happiness which would make the audience more adamant to watch the music video . I would also incorporate the pictures of the beats in the background to announce J Coles sponsorship with the beats company.

 

 

 

My music video subverts  traditional stereotypes because it incorporates hardworking , independent women who are overachieving at school and also helps the male actor in the music video reversing the roles making the male actor dependent. In the case of audience theories, I think my target audience particularly those of African origin will be able to develop personal relationships because they can relate to this racial misconduct based on their own experiences with police officers . Audience can also develop personal identity by seeing themselves reflected as the overachiever whose equilibrium is always distrupted by a  negative experience and can’t seem to break through the glass ceiling. It can also apply to all woman who may see themselves as independent and successful in the educational field.

 

I will promote my film and poster on twitter because it has the most socially aware users and J Cole has a strong fan base on there with a total of 1 million followers. The mode of retweet is also a fast-paced method for other fans to share it with more people because it is fast and easily accessible. I would use Warner Bros to distribute my film because they are best known for their arthouse films which is the structure I am basing my film on.​

music video pre production

  Costume- My actors will wear quite baggy hoodies , trousers and baseball caps because they are a key convention of the hip hop genre which is the genre of the song in my music video. It gives it that old school hip hop feel that i am aiming for and that it is a more street style representing the street culture of black people.

Lighting- I will shoot one scene in the classroom in daylight trying to use a sunlight as a direct lighting to set the mood for the achieving student and i will shoot the other scene with the other two actors when the policeman stops the actor in the night and use street lights to create more suspense and give it that eery and ominous effect effect that i am aiming for. On the teacher i will use a artificial light, flash and maybe a bit more spotlight to make the teacher stand out from the student and the audience can focus on the praise the teachers give out to the overachieving student.

Actors/performers- I will have Faisa as the overachieving student in the classroom and will use closeup to make her appear as quite smothered with praise and applaud and the teacher will be Mr apll whereas my other actor, i will feature a wide shot to make the actor appear more isolate and alone in the science to convey the message to the audience that this is a representation of the actors isolation from society due to being an individual of colour. This wide shot also allows the actor to move more quickly and have more space to escape from the policeman which develops the narrative of my video better.

Make-up- I will use a red and brown paint to make it look like the actor in the street has a bruise to match the general identity of a black individual involved in gangs and crime in the UK. I will also use makeup on the student such as concealer t make her look more primp and proper to match up to the title of an overachieving student.

Props- A backpack for the actor in the street which the police will initially think is what he is carrying drugs in and a test paper for the overachieving student , a pen and a  police hat for the policeman .

Setting-One scene will be shot in Mr Palls class , the one on the street will be shot in front of Southall park because it is  a more secluded area.

Shot list

I will first use a long shot to make the slow mo effect of the classroom more effective , i will then use a closeup of the teachers facial expression and and the exam paper , i will then use  panning movement between the teacher and the student to show their facial expressions of happiness. My next shot will be the actor in the street and i will user wide shot to portray their isolation ad how estranged (Paul Girloy) they are form the community. It will switch back to the student walking in the hallway i will use and over the shoulder shot as they are walking so the audience is looking at the video from the students perspective . I will also then switch back to the actor in the street and use a closeup of the policeman and use a panning movement between the two and low angle for the policeman and high angle for the actor in the street to represent the hierarchical structure between the two where the policeman has more power thus making the encounter between the two more understanding to the audience