Saturday, July 4, 2020

introduction to radio

1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’?
BBC was designed towards a comprehensive offering: a shared listening so there is a schedule however there is no longer need to listen to a playlist or a schedule that does not perfectly suit their needs.
2) What percentage of under-35s use the BBC iPlayer catch-up radio app?
3%
3) What is BBC Sounds?
A new app and website that will bring radio livestreams, catchup services, music mixes and podcasts together under one roof.
4) How do audiences listen to radio content in the digital age?
Spotify has started to include a large number of podcasts and  a growing number of people listen to the radio via voice assistants such as Amazon’s Alexa.
5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences?
It has to be a warmer, more story-led journey. You need to report the very personal experience of it.
6) Why does the BBC need to stay relevant?
The BBC is really important and valued by licence fee [payers]
Now read this review of the BBC Sounds app.

7) What content does the BBC Sounds app offer?
 Music, news, drama, documentaries, true crime, comedy
8) How does it link to BBC Radio?
The app lets you click through to any live BBC radio station

9) What are the criticisms of the BBC Sounds app?
Sounds is easy to use, though I found the programme information a little tricky to access, and the search – as ever with the BBC – isn’t sensitive enough.
10) Two new podcasts were launched alongside the BBC Sounds app. What are they and why might they appeal to younger audiences?
5 live Waco series end of days and Beyond Today a 20-minute podcast that delves deeper into the big stories of the Today programme.
ShoutOut Network

Read this Huffington Post feature on the Shout Out Network and answer the following questions:

1) What is the ShoutOut Network?

a London-based network of diverse podcasts
2) What podcasts are offered by the ShoutOut Network?
Mostly Lit, carefree comedy duo Two Fools Talking, theatre and music aficionados Artistic State of Mind and brand new football show Top 4mation.
3) What audience do they reach?

20,000 listeners per month, of which 92% are from Black, Asian and Minority Ethnic communities
4) What are the 2015 statistics on podcast listening in the UK?

3.7 million adults listen to podcasts which equate to around 6.5% of the adult population.

5) The article suggests podcasts are ‘picking up more steam’. Do you think podcasts the future of radio?
I think podcast are since they are more raw and create a connection with the younger audience where they feel safe to speak about certain topics which get coverage in the media thus why they succeed more.

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