The purpose of music videos is to sell the product.
2) How has the digital age changed the production and distribution of music videos?
Media technologies have developed in middle age making music videos to be more widely spread and distributed because they were able to be uploaded to hosting sites which were viewed using portable devices such as iPhones so that they could access it at any time.
3) Which three major record labels are behind VEVO? What is VEVO and why was it created?
Sony music entertainment,universal music group and Abu Dhabi media. It is a video hosting site specifically for music videos.
4) What are the key conventions of a music video?
Movement, narrative and band/artist.
5) How can narrative be used in music video? Give an example of a music video that uses a narrative.
The narrative may relate to the songs lyrics and illustrate what is being said giving an audience a visual picture to help them understand the music better. An example is I was a teenage anarchist by against me who used a loose narrative which fitted with the lyrics of the song.
6) What examples are provided in the factsheet for intertextuality in music videos?
All the small things music video made references to Christina Aguilera genie in a bottle. Cheerleaders in teenagers music video makes references to smells like teen spirits by Nirvana.
7) Why do audiences enjoy intertextual references in media products?
It allows them to feel pressure when they recognise the reference.
8) Read the music video example analysis on page 3 of the factsheet. Select a music video of your own choice and write your own analysis using the following headings:
- Conventions (movement/narrative/artist)- Hip Hop dancing, the artist is trying to give herself motivation to gain her self worth, Normani.
- Intertextuality-The dancing style was similar to the old hip hop dancing style which is present in Bruno Mars music video finesse.
- Representation-Normani is represented as independent and in a way an alpha female since she seems to be leading everyone else . Her hip hop dance style also mirrors hardcore dancing making her seem quite fierce and confident.
- Audience-The target audience would be teenage females because they are at the prime age of struggling with their self confidence and this video would motivate them tp change their mindset.
- Institution- She is signed to the RCA records and Syco music however the video was produced by Vevo.
9) Watch the video for Ice Cube's It Was A Good Day (1993). How did this video set the conventions for later hip-hop music videos?
The clothing style and the typical 1900s conventional car is now used and mirrored in hip hop music videos. The narrative is based on crimes committed by a small minority and gang culture which is now featured in hip hop music videos.
10) How important do you think music videos are in the marketing and promotion of music artists in 2018? Are music videos essential to a band or artist's success?
Music videos are essential to a band and artists success because they receive more likes than just a lyric or audio video because it helps illustrate the songs lyrics giving an audience a deeper understanding. The movement in music videos usually capture an audiences attention especially if they use a provocative dancing method resulting in the male gaze.
No comments:
Post a Comment