1) What does the 'industry' concept in A Level Media Studies refer to?
The industry concept refers to the companies that create and distribute media texts, the standard practices of media production as wells the regulatory and legal frameworks in which the companies operate.
2) What does David Hesmondhalgh argue with regards to how the creative industries have changed since the 1980s?
Hesmondhalgh argues that there have been two changes to the creative industries which is that cultural industries have moved closer to the centre of economic action and an increase in media corporations owning companies in different sectors of the industry and the other changes have been facilitated through the Internet.
3) Choose the three most significant points Hesmondhalgh makes regarding the changing cultural industries. Why are these the most significant in your view?
Niche audiences are increasingly targeted, deregulation has reduces public ownership and advertising dollars had significantly increased as has cross promotion within texts.
4) What is technological convergence?
Digitisation of media meant every form could be accessed on computers.
5) How are technology companies challenging traditional broadcasters in the TV industry?
Amazon is now producing it's own television programme and Netflix is now liberating television programmes from broadcasters schedule with on demand viewing.
6) What budgets will Netflix, Amazon and Apple spend on original programming next year according to the article?
Netflix is planning to spend 8 billion, Amazon 4.5 billion and Apple 1 billion.
7) How many countries are Netflix and Amazon available in?
Netflix is 190 and Amazon 200 countries in total.
8) The global nature of modern television means producers are having to consider international audiences when creating content. What example from Netflix does the article use to explain this?
In stranger things, the Netflix team renamed the Demogorgon in some parts of the world based on how other cultures translated it.
9) Do you think technology companies such as Google, Facebook and Amazon will increase their interest in the
television industry?
I think they will since a lot more technology corporations are creating media companies to expand their interest in the television industry.
10) How do changes in technology influence the creation of TV dramas such as Capital or Deutschland 83? Try and make specific references to the two TV CSPs in your answer.
Capital and Deutschland are based on one specific culture and changes in technology means that tv shows will be more international however for these two shows it will pose difficult because the other cultures will struggle to understand.
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